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Search Engine Marketing comes of age

The Search Engine Marketing (SEM) industry is going through phenomenal changes as number of search engines increase alongside rapidly evolving techniques and technologies. Today, your web presence is incomplete without strategic online promotion and one is forced to take a serious look at search engine marketing because that is where your customers are. As a result, search engine marketing specialists, have devised many SEM techniques like pay-per-click management, link popularity and Adwords campaigns in Google are becoming much sought after components of any advertising campaigns and internet marketing strategies. A professional and specialized search engine optimization company should provide with you with customized and well-targeted internet marketing strategy, services and solutions. The SEM strategy should help you achieve maximum awareness about your website, products and services. It should deliver targeted traffic to your website.

It should achieve higher level of sales through your website, help you keep your costs low and create brand loyalty among your target audience. For instance, web design and search engine marketing specialist, Orient InfoSolutions provides strategic solutions for companies wishing to market their business online. Over the years, they have earned for themselves a high reputation as a search engine marketing specialist, specializing in internet marketing strategy and internet marketing solution. An effective search engine optimization strategy should help you achieve top 10 ranking for your chosen and targeted key phrases in premier search engines such as Google, MSN and Yahoo. In a study conducted in July 2005, Nielson/Netratings reported that the search engine market share was highest for Google at 48%.

Yahoo and MSN had the market shares of 22% and 12% respectively. A well-designed SEO process should involve indepth research for high quality search engine optimization keywords research that are relevant to your website; writing and incorporating high quality, timely and targeted, search engine optimization keywords rich articles that are of interest to your target audience; defining and incorporating Directory Structure in the website so that directories and file names hit the top keywords you wish to optimize; programming that ensures that text content out weighs the html content and the web pages are visible in all types of browsers, i. IE, Netscape, and Opera; meta tag Optimization and submitting your web site to the major search engines and directories. Also researching search engines and directories catering to your target audience and submitting to them is important. Besides, your SEO solutions provider should build up your link popularity through link exchanges with complimentary non-competing sites. You can also opt for a well-devised Pay Per Click Campaign in Overture, Google Adwords and other smaller PPC search engines. Orient InfoSolutions is a leading IT solutions provider that specializes in creating strategically positioned and targeted SEM campaigns for you including SEO, PPC campaigns, Link Popularity and online promotion. You can visit OrientInfoSolutions.com for some indepth information on the various kinds of search engine marketing strategies needed to make your website or internet marketing campaign highly effective.


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