Digital and Social Media Marketing: A Results-Driven Approachis an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade.
Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book's Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption.
Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners' experience and create an interactive international learning community.
The book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.
Your fast track to successful digital marketing
Does the idea of getting paid to teach put a smile on your face? Is it something that you've always wanted to do but have you been put off by the fear of how difficult it might be to get clients? Are you looking for a new career path and feel that tutoring might be a good option for you? Whether you're an existing or new tutor, the fact is that it's important to learn how to not just hone your teaching skills but become a natural at marketing your services correctly. In Smart Marketing For Tutors, you'll discover step-by-step methods for promoting your services using free, no-cost social media sites. Furthermore, you'll learn how to use these sites to position yourself as the go-to tutor in your field. If you've been held back by the thought of spending thousands on advertising or learning complex marketing tactics and instead want to learn highly effective and timeless marketing and promotion methods then this book is for you. Smart Marketing For Tutors will teach you: - How to attract high quality clients using free marketing tools. - How to use these tools and platforms to promote your business and brand. - Step-by-step methods for growing your online presence without paying for advertising. - The insight on what it takes to be a great tutor and why bad tutors never last in this profession. -Greater clarity on where you are now and the steps you need to take to get to where you want to be in your tutoring career.
Teaching Online: A Practical Guide is an accessible, introductory, and comprehensive guide for anyone who teaches online. A leader in the online field, the fourth edition of this bestselling resource has been fully revised, maintains its reader friendly tone, and offers exceptional practical advice, new teaching examples, faculty interviews, and an updated resource section.
New to this edition:
Focusing on the "hows" and "whys" of implementation rather than theory, the fourth edition ofTeaching Online is a must-have resource for anyone teaching online or thinking of teaching online.
Marketing Yourself with Technical Writing: A Guide for Today's Professionals provides valuable guidance on how to getting your technical writing published. The author discusses such important topics as book contracts, book indexes, the peer review process, writing query letters, and dealing with editors. Current listings of a representative sample of technical publishers and periodicals are presented, with each listing containing identifying data (e.g., name, address, phone, editor), key statistics, (e.g., circulation, titles published, submissions), submission specifications, contents, and terms offered.
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Australian Industry Professionals Marketing