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Digital And Social Media Marketing

RRP $341.99

Digital and Social Media Marketing: A Results-Driven Approachis an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade.

Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book's Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption.

Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners' experience and create an interactive international learning community.

The book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.


Digital Marketing In A Week

RRP $19.99

Your fast track to successful digital marketing

Learn in a week, what the experts learn about digital marketing in a lifetime. Written by Nick Smith, a digital marketing expert, Digital Marketing In A Week gives you everything you need to run successful digital campaigns. Learn in a week, remember for a lifetime.

Online marketing just got easier

This book is essential basic training for every small business owner or department manager before they hope to trek deeper into the marketing woods. This book gives you the broad strokes to train you in the basics of what you need to know to survive and thrive with marketing in this digital age.

It's not our parents' world anymore, where direct mail, TV commercials, and billboards ruled. Now we have to adapt to changes and change fast ourselves, especially in the area of mobile marketing (also covered in this course). More than just this, of course, this book gives you the low-down on all the topics you will need:

- Social marketing

- Search engine optimization

- 'Paid' advertising on Google/Facebook, and so on

- Creating the perfect website that makes sales

- And more ... (Lots of tips and tricks on everything from Yahoo Answers to press releases)

A word for those whom this book isn't for: the goal of these tips is that you don't get seduced by the siren call of all the gimmicks out there. There is always another 'push button traffic' tool or 'magic bullet' product that will try to get your attention (and money). If you are looking for a 'get-rich-quick' book, this is not it. Everything, including your website, requires planning and work - work that doesn't always deliver return on investment overnight.

Each of the seven chapters in Digital Marketing In A Week covers a different aspect of online marketing:

- Sunday: Building the ultimate sales website

- Monday: SEO: The backbone of any digital marketing strategy

- Tuesday: Social media marketing madness

- Wednesday: Pay per click (PPC) simplified and explained

- Thursday: Mobile optimization and getting mobile users

- Friday: Email marketing - why you should do it no matter what

- Saturday: Other marketing tricks and tips in the modern world

About the Author

Nick Smith runs a consultancy advising SMEs on digital marketing. He has already written three highly successful titles in digital marketing in the In a Week series.


Smart Marketing For Tutors

RRP $18.99

Does the idea of getting paid to teach put a smile on your face? Is it something that you've always wanted to do but have you been put off by the fear of how difficult it might be to get clients? Are you looking for a new career path and feel that tutoring might be a good option for you? Whether you're an existing or new tutor, the fact is that it's important to learn how to not just hone your teaching skills but become a natural at marketing your services correctly. In Smart Marketing For Tutors, you'll discover step-by-step methods for promoting your services using free, no-cost social media sites. Furthermore, you'll learn how to use these sites to position yourself as the go-to tutor in your field. If you've been held back by the thought of spending thousands on advertising or learning complex marketing tactics and instead want to learn highly effective and timeless marketing and promotion methods then this book is for you. Smart Marketing For Tutors will teach you: - How to attract high quality clients using free marketing tools. - How to use these tools and platforms to promote your business and brand. - Step-by-step methods for growing your online presence without paying for advertising. - The insight on what it takes to be a great tutor and why bad tutors never last in this profession. -Greater clarity on where you are now and the steps you need to take to get to where you want to be in your tutoring career.


Teaching Online

RRP $384.99

Teaching Online: A Practical Guide is an accessible, introductory, and comprehensive guide for anyone who teaches online. A leader in the online field, the fourth edition of this bestselling resource has been fully revised, maintains its reader friendly tone, and offers exceptional practical advice, new teaching examples, faculty interviews, and an updated resource section.

New to this edition:

  • new chapter on MOOCs (massive open online courses) and open educational resources

  • expanded information on teaching with mobile devices

  • discusses the implications of the Higher Education Opportunity Act for online faculty

  • illustrates how Google Apps can be used for educational purposes

Focusing on the "hows" and "whys" of implementation rather than theory, the fourth edition ofTeaching Online is a must-have resource for anyone teaching online or thinking of teaching online.


Marketing Yourself With Technical Writing

RRP $329.99

Marketing Yourself with Technical Writing: A Guide for Today's Professionals provides valuable guidance on how to getting your technical writing published. The author discusses such important topics as book contracts, book indexes, the peer review process, writing query letters, and dealing with editors. Current listings of a representative sample of technical publishers and periodicals are presented, with each listing containing identifying data (e.g., name, address, phone, editor), key statistics, (e.g., circulation, titles published, submissions), submission specifications, contents, and terms offered.
The book also discusses the business aspects of technical writing and addresses such issues as taxes, copyright, and libel. The book's final chapter features suggestions and opinions from six successful writers, editors, and publishers. Marketing Yourself with Technical Writing: A Guide for Today's Professionals is the perfect deskside companion for scientists, engineers, and other professionals who plan to publish their technical writing.



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Australian Industry Professionals Marketing Articles

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Australian Industry Professionals Marketing Books

Marketing Australia Industry Online Marketing
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Australian Industry Professionals Marketing