Australian Industry Professionals Marketing





imageedit_5_3949838586

Website Investments

Australian Industry Professionals Marketing

Marketing - Australia - Industry - Online Marketing

Professionals - Marketing Professionals - Online Professional - Marketing Search






Marketing Japanese Style

RRP $326.99

Click on the Google Preview image above to read some pages of this book!

The Japanese are not the world's greatest marketers. Japanese companies approach and perform marketing within Japan differently than Western firms do within their domestic markets. In fact, marketing to the average Japanese firm is not a priority item. To succeed in Japan, they concentrate instead on production quality and low prices. This fascinating look at the cultural differences, reflected in their marketing practices, reveals the advantages and disadvantages of Japanese marketing practices. The author argues that as the advantages of a protected market and superior production and technology disappear, the Japanese must develop a new marketing process. Examples of both Japanese and foreign firms operating in Japan highlight each section. Marketing Japanese Style examines how Japanese firms actually market to their Japanese customers. Each of the four Ps of marketing-product, promotion, place, and price-are explored. Japanese cultural, strategic, and negotiation practices are described in detail. An interesting facet of the book is the analysis of keiretsu and sogo shosha, and their place in the marketing structure.


Network Marketing Of Tourism Smes In A Cross-cultural Context

RRP $246.99


A Practical Guide To Strategic Narrative Marketing

RRP $12.95

Click on the Google Preview image above to read some pages of this book!

Strategic Narrative Marketing will shift the way you think about and develop company messaging. Using this guidebook, you have an action plan to create a consistent, unified message that stands out and moves your organization from explaining - to leading. It addresses the persistent challenge of having something meaningful and compelling to say, and provides a framework to create a new industry narrative that is unique, differentiating and inspires category change and organizational leadership. Whether you need to align your company, change perceptions, gain influence as a true thought leader, or attract talent and investment, Strategic Narrative Marketing can help elevate your story to win in the market.



Search

Australian Industry Professionals Marketing Articles

Marketing Australia Industry Online Marketing
Professionals Marketing Professionals Online Professional Marketing Search

Australian Industry Professionals Marketing Books

Marketing Australia Industry Online Marketing
Professionals Marketing Professionals Online Professional Marketing Search

Australian Industry Professionals Marketing





imageedit_5_3949838586

Website Investments