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Marketing A Library : Promoting The Best Deal In Town
Aimed at professionals, practitioners and students of Library and Information Services, this book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues.
Social Media Marketing In A Week
Learn in a week, what the experts learn in a lifetime.
Sunday: Understand what social media marketing is, its purpose, benefits and potential pitfalls
Monday: Gain insight with cases studies of companies that have achieved positive results from social media
Tuesday: Get started with key strategies and tactics and learn how to find and engage with your audience
Wednesday: Learn how to set up and configure Blogging, Facebook, Twitter and LinkedIn
Thursday: Learn how to set up and configure YouTube, Google, Pinterest, StumbleUpon, and other ones to watch
Friday: Utilize other people's content to help you become the authority in your marketplace, in one hour a day or less
Saturday: Discover the tools and techniques that will help you to continually manage your social media campaign
About the Author
Nick Smith runs a successful online marketing consultancy advising companies how to increase sales and profits using the power of the Internet and by leveraging forgotten assets hidden in their business. As one of the leading direct response marketing consultants in the UK, Nick devises effective traffic strategies using a combination of paid marketing sources, search engine optimization and social media marketing.
Seo And Search Marketing In A Week
Your fast track to successful SEO and search marketing
Learn in a week, what the experts learn about SEO and search marketing in a lifetime. Written by Nick Smith, a digital marketing expert, SEO and Search Marketing In A Week quickly teaches you what you really need to know to increase your online presence.
SEO and search marketing just got easier
Welcome to this guide to the sometimes baffling world of search engine optimization (SEO) and search engine marketing (SEM). This book will give you a solid grasp of the fundamentals so you can get your website content found by the search engines and run paid advertising campaigns, driving visitors to your web pages and ultimately generating revenue. You'll be able to do all this in just seven days, with each chapter taking just one or two hours to read.
Contrary to popular belief, SEO and SEM are not too complex for 'mere mortals' to understand and you don't need to spend a fortune on hiring an SEO/SEM expert. This book strips away as much of the mystique from SEO and SEM as possible, so that you have enough knowledge of all the basics and the terminology to be able to understand the 'techiest' of traffic geeks and even have a conversation with them. We'll uncover the meaning of the jargon and acronyms you need to know, such as pay-per-click advertising (PPC), backlinking, social signals and algorithms.
The challenge for you is to read a chapter each day, get a grasp of the material, take the mini-test at the end to help get it all straight in your mind and then take action on what you've learned. You may have to revisit the material a day or two later, but by the end of the week you'll have a good overview of the subject and know enough to know what you're not clear on, so that you can go back over the information in the book and fill in the gaps if you need to.
What this book will do for you is teach you how to structure your website to deliver what the search engines are looking for and thus promote it to the world. The web is an ever-evolving thing that changes alarmingly fast but, if you follow the guidelines and principles in this book, you'll never be left with less traffic coming to your site. You can only gain from any changes in the future.
- Sunday: An introduction to search engines and SEO
- Monday: Keyword research
- Tuesday: On-page optimization
- Wednesday: Off-page optimization
- Thursday: Getting other traffic sources to your website
- Friday: Pay-per-click traffic: making it work for you
- Saturday: Monitoring and managing your progress
About the Author
Nick Smith is Managing Director of Closeup Media. He is an expert in online marketing, who has helped hundreds of large and small companies achieve their goals.
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