Australian Industry Professionals Marketing
In today’s market, a large percentage of food consumed is eaten or purchased away from home which has created an increasing demand for healthful options across all segments of the food industry. Now, more than ever, your customers realize that diet plays an important role in maintaining good health. The completely revised, second edition of Culinary Nutrition for Food Professionals gives you all of the information you need to balance taste and health while maintaining your unique niche in today’s competitive marketplace. This book is oriented toward nutrition applications to foodservice including:<UL><LI>food science and nutrition science<LI>current dietary recommendations<LI>new food labeling regulations<LI>product selection<LI>menu planning for specific clientele and operational segments<LI>recipe development, nutrition analysis, and cooking techniques<LI>merchandising healthful options in the menu mix<LI>staff training<LI>agricultural, industry and current food safety issues<LI>marketing</UL>In addition, a one-of-a-kind chapter addresses fitness and diet needs for food professionals. It is designed as a guide for maintaining peak productivity at the work site. Culinary Nutrition for Food Professionals is recommended by the Educational Institute of the American Culinary Federation and has been endorsed by educators and other food professionals as a key textbook for both culinary and hospitality management programs. In addition, the book is a vital and current reference for foodservice managers, chefs, caterers, food product developers and retailers, restaurateurs, food writers, and health professionals. It is also a practical reference for individuals who wish to learn the professional approach to cooking for taste and health. Food professionals and educators are saying this about the revised second edition of Culinary Nutrition for Food Professionals: "This book will certainly be useful to all of us." —Julia Child, Cambridge, MA (From the Foreword) "This book should be part of any professional chef’s library. It is current and on target with the needs of the food service industry as it meets and adapts to the consciousness of today’s nutritionally aware customers. This book will also be an excellent tool to meet the needs of our young culinarians entering the profession. It is written in a style which is easy for the professional chef to follow." —Noel Cullen, EdD, CMC, AAC, Chairman, American Culinary Federation Educational Institute; and Associate Professor, School of Hospitality Administration, Boston University "In these times when the American public is examining their diet so closely, it is more important than ever that cooks and chefs move to increase both their knowledge of nutrition and its implications. Carol Hodges’ book is a comprehensible yet accessible look at the many aspects of diet and nutrition. It is an outstanding book for anyone who works with food to increase their education in a subject that is on the front line of the cooking profession." —Chris Schlesinger, Chef-Owner, East Coast Grill and The Blue Room, Cambridge, MA "To say I am impressed with the content of the book would be an understatement. It is, in my opinion, right on target with what every foodservice professional needs to know to adapt his or her recipes and menus to meet the changing needs of today’s customers. It is written at the level and in the vocabulary of a chef, foodservice manager, and other foodservice professionals." —Jeff Larson, CEC, Dean of Instruction, Northeast Metro Technical College, St. Paul, MN (From the Foreword) Special Note: This book is recommended by the American Culinary Federation and the international Association of Culinary professionals for meeting certification requirement
Do you want to quit your day job and follow your dream as a published writer? A comprehensive, hyperbole-free introduction to publishing your work on Amazon's KDP *Now with bonus addendum "The Power of Free on Amazon Kindle"* The rise of self-publishing on has recently allowed writers around the world to realize their dream of publishing their books in the world's largest book stores. The facts speak for themselves - write and publish a book today and it can earn you the passive income you need to get writing on the next book...and the next one after that. Glen Chapman (author of "The Power of Free on Amazon Kindle") outlines everything you need to know to publish and market your book, with a particular focus on Amazon, by far the biggest eBook store in the world. This is the guide he wishes he had read when he was starting out! Including - - Getting Started - Formatting Your Book - Creating Effective Book Covers that Sell - Publishing Your First Book through KDP - The importance of getting those first few sales to increase visibility - Coming Up With the Perfect Title and Synopsis - Pricing Strategy - KDP Select "" Do You Go Exclusive or Play the Field? - Should You Read Reviews of Your Books? - The Value of Promoting Outside of Amazon - Should You Take Advantage of KDP Select Free Days? - Death & Taxes - Amazon Alternatives - The Importance of Genuine Reviews - Paid Promotion "" Is it worth it? - The Importance of Blogs - Social Marketing - Perma-Free - Kindle Countdown Deals - Those Pesky Refunds - Fiction v Non-Fiction - Print on Demand - The Amazon algorithms - Links & Resources There are some fabulous publishing guides out there (such as Write.Publish.Repeat), but there are also a lot of hyped up books that overstate your chances of becoming a best-seller and sound like they are selling you an Ab-Roller or a ShamWow. Unless lightning just happens to strike in the right place, the only thing that will get you a best-seller is a lot of writing and a lot of clever promotion. It's a slow grind that is only for those passionate about writing. If you are looking for a source of income to replace your blog advertising or other get rich quick scheme, this is not the guide for you. If you can think of nothing better than using your words to weave magic for the widest possible audience (and get paid for it to boot!), this guide may just be up your alley. Now is the time to establish a presence on Amazon - it's easier than you think to get started. If you have a novel ready to go, you could literally 'go live' on Amazon within 24 hours from now! But that's just when the hard work begins...
Australian Industry Professionals Marketing Articles
Australian Industry Professionals Marketing Books
Australian Industry Professionals Marketing