Australian Industry Professionals Marketing





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Australian Industry Professionals Marketing

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Qualitative Marketing Research

RRP $309.99

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Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behaviour.


Marketing Research And Modeling: Progress And Prospects

RRP $656.99

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Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.


A History Of Market Research

RRP $300.99

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This book traces the development of market research, its technical resources, its personnel and its organizations. Among its key themes are:

  • the rise and fall of occupational control
  • development of new techniques for studying consumers
  • the impact of ICTs
  • establishing and maintaining relationships with clients and consumers
  • the changing contours of industrial competition.

This academically and critically rigorous assessment of the market research industry will be of interest across a number of spheres including marketing, organization studies, sociology, consumer behaviour, contemporary economic and social history, and geography and institutional economics.


Marketing For Primary Care Physicians

RRP $13.99

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Even though medicine has changed over the years, physicians have been doing business the same way for decades. This book offers 3 strategies which can be implemented in a week which will attract new clients.


A Practical Manual For Musculoskeletal Research

RRP $617.99

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This manual provides technical protocols for musculoskeletal research on a translational basis, i.e. a disease-orientated approach. It offers guidance on various laboratory techniques, including cell culture and molecular biology, histology and histomorphometry, microscopy and bioimaging, laboratory animal models, CT- and MRI-based densitometry and microarchitectural analysis, biomechanics and functional analysis of orthopedic kinesiology, etc. The content is simple and straightforward, with illustrations and step-by-step procedures as an easy experimental reference for personnel in basic and clinical musculoskeletal research and education. This book will provide a unique multidisciplinary platform for various professions - not only orthopedics, but also biomedical engineering and biomaterial sciences - involving both basic and clinical medicine.



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Australian Industry Professionals Marketing Books

Marketing Australia Industry Online Marketing
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Australian Industry Professionals Marketing





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