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Australian Industry Professionals Marketing

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Culinary Nutrition For Food Professionals, 2nd Edition

RRP $249.00

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In today&#146;s market, a large percentage of food consumed is eaten or purchased away from home which has created an increasing demand for healthful options across all segments of the food industry. Now, more than ever, your customers realize that diet plays an important role in maintaining good health. The completely revised, second edition of Culinary Nutrition for Food Professionals gives you all of the information you need to balance taste and health while maintaining your unique niche in today&#146;s competitive marketplace. This book is oriented toward nutrition applications to foodservice including:<UL><LI>food science and nutrition science<LI>current dietary recommendations<LI>new food labeling regulations<LI>product selection<LI>menu planning for specific clientele and operational segments<LI>recipe development, nutrition analysis, and cooking techniques<LI>merchandising healthful options in the menu mix<LI>staff training<LI>agricultural, industry and current food safety issues<LI>marketing</UL>In addition, a one-of-a-kind chapter addresses fitness and diet needs for food professionals. It is designed as a guide for maintaining peak productivity at the work site. Culinary Nutrition for Food Professionals is recommended by the Educational Institute of the American Culinary Federation and has been endorsed by educators and other food professionals as a key textbook for both culinary and hospitality management programs. In addition, the book is a vital and current reference for foodservice managers, chefs, caterers, food product developers and retailers, restaurateurs, food writers, and health professionals. It is also a practical reference for individuals who wish to learn the professional approach to cooking for taste and health. Food professionals and educators are saying this about the revised second edition of Culinary Nutrition for Food Professionals: &quot;This book will certainly be useful to all of us.&quot; &#151;Julia Child, Cambridge, MA (From the Foreword) &quot;This book should be part of any professional chef&#146;s library. It is current and on target with the needs of the food service industry as it meets and adapts to the consciousness of today&#146;s nutritionally aware customers. This book will also be an excellent tool to meet the needs of our young culinarians entering the profession. It is written in a style which is easy for the professional chef to follow.&quot; &#151;Noel Cullen, EdD, CMC, AAC, Chairman, American Culinary Federation Educational Institute; and Associate Professor, School of Hospitality Administration, Boston University &quot;In these times when the American public is examining their diet so closely, it is more important than ever that cooks and chefs move to increase both their knowledge of nutrition and its implications. Carol Hodges&#146; book is a comprehensible yet accessible look at the many aspects of diet and nutrition. It is an outstanding book for anyone who works with food to increase their education in a subject that is on the front line of the cooking profession.&quot; &#151;Chris Schlesinger, Chef-Owner, East Coast Grill and The Blue Room, Cambridge, MA &quot;To say I am impressed with the content of the book would be an understatement. It is, in my opinion, right on target with what every foodservice professional needs to know to adapt his or her recipes and menus to meet the changing needs of today&#146;s customers. It is written at the level and in the vocabulary of a chef, foodservice manager, and other foodservice professionals.&quot; &#151;Jeff Larson, CEC, Dean of Instruction, Northeast Metro Technical College, St. Paul, MN (From the Foreword) Special Note: This book is recommended by the American Culinary Federation and the international Association of Culinary professionals for meeting certification requirement


Seo And Search Marketing In A Week

RRP $19.99

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Your fast track to successful SEO and search marketing

Learn in a week, what the experts learn about SEO and search marketing in a lifetime. Written by Nick Smith, a digital marketing expert, SEO and Search Marketing In A Week quickly teaches you what you really need to know to increase your online presence.

SEO and search marketing just got easier

Welcome to this guide to the sometimes baffling world of search engine optimization (SEO) and search engine marketing (SEM). This book will give you a solid grasp of the fundamentals so you can get your website content found by the search engines and run paid advertising campaigns, driving visitors to your web pages and ultimately generating revenue. You'll be able to do all this in just seven days, with each chapter taking just one or two hours to read.

Contrary to popular belief, SEO and SEM are not too complex for 'mere mortals' to understand and you don't need to spend a fortune on hiring an SEO/SEM expert. This book strips away as much of the mystique from SEO and SEM as possible, so that you have enough knowledge of all the basics and the terminology to be able to understand the 'techiest' of traffic geeks and even have a conversation with them. We'll uncover the meaning of the jargon and acronyms you need to know, such as pay-per-click advertising (PPC), backlinking, social signals and algorithms.

The challenge for you is to read a chapter each day, get a grasp of the material, take the mini-test at the end to help get it all straight in your mind and then take action on what you've learned. You may have to revisit the material a day or two later, but by the end of the week you'll have a good overview of the subject and know enough to know what you're not clear on, so that you can go back over the information in the book and fill in the gaps if you need to.

What this book will do for you is teach you how to structure your website to deliver what the search engines are looking for and thus promote it to the world. The web is an ever-evolving thing that changes alarmingly fast but, if you follow the guidelines and principles in this book, you'll never be left with less traffic coming to your site. You can only gain from any changes in the future.

- Sunday: An introduction to search engines and SEO
- Monday: Keyword research
- Tuesday: On-page optimization
- Wednesday: Off-page optimization
- Thursday: Getting other traffic sources to your website
- Friday: Pay-per-click traffic: making it work for you
- Saturday: Monitoring and managing your progress

About the Author

Nick Smith is Managing Director of Closeup Media. He is an expert in online marketing, who has helped hundreds of large and small companies achieve their goals.


Educating Health Professionals

RRP $302.99



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Australian Industry Professionals Marketing Articles

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Australian Industry Professionals Marketing Books

Marketing Australia Industry Online Marketing
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Australian Industry Professionals Marketing





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