Australian Industry Professionals Marketing





imageedit_5_3949838586

Website Investments

Australian Industry Professionals Marketing

Marketing - Australia - Industry - Online Marketing

Professionals - Marketing Professionals - Online Professional - Marketing Search






Marketing Research

RRP $397.99

Click on the Google Preview image above to read some pages of this book!

Marketers now have the opportunity to invest in more data research and take advantage of social networking. The new 12th edition ofMarketing Research shows marketers how to utilize these techniques to compliment traditional methods. The book focuses on international market  research and incorporates new case studies to present the latest  information in the field. Marketers will also be able to access the books Web site for a list of readings, links to other key sites, sample datasets for analysis, and practice questions after each chapter.


Marketing Research

RRP $584.99

Click on the Google Preview image above to read some pages of this book!

This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.


A Research Agenda For Management And Organization Studies

RRP $238.99

Click on the Google Preview image above to read some pages of this book!

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary.Managing and organizing are now central phenomena in contemporary societies. It is essential they are studied from a variety of perspectives, and with equal attention paid to their past, their present, and their future. This book collects opinions of trailblazing scholars concerning the most important research topics, essential for study in the next 15-20 years. The opinions concern both traditional functions, such as accounting and marketing, personnel management and strategy, technology and communication, but also new challenges, such as diversity, equality, waste and cultural encounters. The collection is intended to be inspiration for young scholars and an invitation to a dialogue with practitioners.The book's contributions are written by well-established scholars. Each is a leader in their field and will remain important figures for the next twenty years and beyond. Each chapter starts with a short summary of the present situation but focuses on the future of the discipline. The contributors cover practically all subfields of what is called business administration, or management and organization studies and include contain topics that are new, such as invisible organizations or encounters between art, popular culture and organizing.Outlining the future and the state of the art, this comprehensive and innovative book is an essential resource for students and academics seeking to be at the forefront of future research in management and organization studies.


Marketing Research And Modeling: Progress And Prospects

RRP $656.99

Click on the Google Preview image above to read some pages of this book!

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.


Applied Quaternary Research

RRP $772.99

Click on the Google Preview image above to read some pages of this book!

Proceedings of a symposium at the 1987 INQUA Congress, Ottawa, Aug. 1987. Contributions present the application of quaternary studies to land use planning and development. No index. Annotation copyright Book News, Inc. Portland, Or.



Search

Australian Industry Professionals Marketing Articles

Marketing Australia Industry Online Marketing
Professionals Marketing Professionals Online Professional Marketing Search

Australian Industry Professionals Marketing Books

Marketing Australia Industry Online Marketing
Professionals Marketing Professionals Online Professional Marketing Search

Australian Industry Professionals Marketing





imageedit_5_3949838586

Website Investments