Australian Industry Professionals Marketing





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Australian Industry Professionals Marketing

Marketing - Australia - Industry - Online Marketing

Professionals - Marketing Professionals - Online Professional - Marketing Search






Seo And Search Marketing In A Week

RRP $19.99

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Your fast track to successful SEO and search marketing

Learn in a week, what the experts learn about SEO and search marketing in a lifetime. Written by Nick Smith, a digital marketing expert, SEO and Search Marketing In A Week quickly teaches you what you really need to know to increase your online presence.

SEO and search marketing just got easier

Welcome to this guide to the sometimes baffling world of search engine optimization (SEO) and search engine marketing (SEM). This book will give you a solid grasp of the fundamentals so you can get your website content found by the search engines and run paid advertising campaigns, driving visitors to your web pages and ultimately generating revenue. You'll be able to do all this in just seven days, with each chapter taking just one or two hours to read.

Contrary to popular belief, SEO and SEM are not too complex for 'mere mortals' to understand and you don't need to spend a fortune on hiring an SEO/SEM expert. This book strips away as much of the mystique from SEO and SEM as possible, so that you have enough knowledge of all the basics and the terminology to be able to understand the 'techiest' of traffic geeks and even have a conversation with them. We'll uncover the meaning of the jargon and acronyms you need to know, such as pay-per-click advertising (PPC), backlinking, social signals and algorithms.

The challenge for you is to read a chapter each day, get a grasp of the material, take the mini-test at the end to help get it all straight in your mind and then take action on what you've learned. You may have to revisit the material a day or two later, but by the end of the week you'll have a good overview of the subject and know enough to know what you're not clear on, so that you can go back over the information in the book and fill in the gaps if you need to.

What this book will do for you is teach you how to structure your website to deliver what the search engines are looking for and thus promote it to the world. The web is an ever-evolving thing that changes alarmingly fast but, if you follow the guidelines and principles in this book, you'll never be left with less traffic coming to your site. You can only gain from any changes in the future.

- Sunday: An introduction to search engines and SEO
- Monday: Keyword research
- Tuesday: On-page optimization
- Wednesday: Off-page optimization
- Thursday: Getting other traffic sources to your website
- Friday: Pay-per-click traffic: making it work for you
- Saturday: Monitoring and managing your progress

About the Author

Nick Smith is Managing Director of Closeup Media. He is an expert in online marketing, who has helped hundreds of large and small companies achieve their goals.


Digital And Social Media Marketing

RRP $341.99

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Digital and Social Media Marketing: A Results-Driven Approachis an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade.

Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book's Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption.

Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners' experience and create an interactive international learning community.

The book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.


Smart Marketing For Tutors

RRP $18.99

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Does the idea of getting paid to teach put a smile on your face? Is it something that you've always wanted to do but have you been put off by the fear of how difficult it might be to get clients? Are you looking for a new career path and feel that tutoring might be a good option for you? Whether you're an existing or new tutor, the fact is that it's important to learn how to not just hone your teaching skills but become a natural at marketing your services correctly. In Smart Marketing For Tutors, you'll discover step-by-step methods for promoting your services using free, no-cost social media sites. Furthermore, you'll learn how to use these sites to position yourself as the go-to tutor in your field. If you've been held back by the thought of spending thousands on advertising or learning complex marketing tactics and instead want to learn highly effective and timeless marketing and promotion methods then this book is for you. Smart Marketing For Tutors will teach you: - How to attract high quality clients using free marketing tools. - How to use these tools and platforms to promote your business and brand. - Step-by-step methods for growing your online presence without paying for advertising. - The insight on what it takes to be a great tutor and why bad tutors never last in this profession. -Greater clarity on where you are now and the steps you need to take to get to where you want to be in your tutoring career.


Research Methods And Global Online Communities

RRP $311.99

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This book brings into focus the technologically augmented nature of global online communities, advancing research methods that reveal the imprint of emergent social forms and characterise digital frontiers of social engagement. Drawing on insights from across the social sciences, it presents a case study of people with passions for reptiles and amphibians to illustrate for next generation researchers how to conduct community research in the real world. Richly illustrated with ethnographic research, together with extensive survey and interview material drawn from around the world, Research Methods and Global Online Communities explores the changing nature of communities that form around common interests and are embedded in a digital architecture rather than place. In doing so, this book transcends the digital dualism of online/offline models of community and engages with debates on the social impacts of the internet and the adaptive nature of community. As such, it will appeal to social scientists interested in innovative approaches to characterising digital communities through mixed-methods research practice.


Email Marketing Informer

RRP $18.99

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Confused about how to make Email Marketing work for you and how it can make you money? Already using Email Marketing but want some great information on how to make it more effective? Welcome to the Email Marketing Informer. From the basics to the more advanced and a superb Bonus on the back pages, this book will give you the tools and the confidence to start your own highly successful Email Marketing Campaign. Some of the topics covered include: Getting the basics right! Types of email campaigns Breakdown of an effective email message Getting subscribers Traffic Keeping subscribers Advanced email marketing Jon also offers great continued support via email or his 'Internet Marketing Made Easy' Blog. Visit www.JonCrimes.com today, subscribe to his email list and receive something extra special that really compliments this book and will help you grow your 'list' FAST!



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Australian Industry Professionals Marketing Articles

Marketing Australia Industry Online Marketing
Professionals Marketing Professionals Online Professional Marketing Search

Australian Industry Professionals Marketing Books

Marketing Australia Industry Online Marketing
Professionals Marketing Professionals Online Professional Marketing Search

Australian Industry Professionals Marketing





imageedit_5_3949838586

Website Investments